06-28-2006, 03:34 AM
Quote:
Autism Speaks and Kellogg Company Team Up to Bring Autism Awareness to the Breakfast Table This Summer On More Than Five Million Rice Krispies Cereal Boxes
http://tinyurl.com/zj255
Autism Speaks announced today that it is partnering with Kellogg to
bring its message of autism awareness to the side panels of more than five million Rice Krispies cereal boxes. The special Autism Speaks cereal boxes will hit store shelves beginning this month and will appear throughout the summer. In addition to explaining what autism is and that it is increasing in prevalence, the side panel describes some of the most common early signs of autism and encourages parents to talk to their pediatrician if they suspect something might be wrong.
The Kellogg's Rice Krispies awareness initiative coincides with a
multi-year Autism Speaks/Ad Council PSA campaign launched in April. Aimed at the general public, the ads stress that autism is more common than people
think (1 in 166 children is now diagnosed with autism) and encourages
families to learn the signs of autism and talk to their doctor if they
suspect their child is not meeting developmental milestones. The campaign
was created pro bono by advertising agency BBDO and is running across all media platforms, including print, broadcast and cable TV, radio and the
internet.
"We are incredibly grateful to Kellogg for helping us to reach
millions of parents with this critically important information about the
early signs of autism," said Suzanne Wright, co-founder of Autism Speaks.
"Parents need to be aware of these 'red flags' and talk to their doctor as
soon as possible if they suspect a developmental delay. Early intervention
is our best weapon against autism."
"Kellogg has a long history of offering information on health and
wellness on product packaging. We're pleased to be able to share this
important information about autism with consumers," said Jose Alberto
Duenas, director, marketing Kellogg Company.
http://tinyurl.com/zj255
Autism Speaks announced today that it is partnering with Kellogg to
bring its message of autism awareness to the side panels of more than five million Rice Krispies cereal boxes. The special Autism Speaks cereal boxes will hit store shelves beginning this month and will appear throughout the summer. In addition to explaining what autism is and that it is increasing in prevalence, the side panel describes some of the most common early signs of autism and encourages parents to talk to their pediatrician if they suspect something might be wrong.
The Kellogg's Rice Krispies awareness initiative coincides with a
multi-year Autism Speaks/Ad Council PSA campaign launched in April. Aimed at the general public, the ads stress that autism is more common than people
think (1 in 166 children is now diagnosed with autism) and encourages
families to learn the signs of autism and talk to their doctor if they
suspect their child is not meeting developmental milestones. The campaign
was created pro bono by advertising agency BBDO and is running across all media platforms, including print, broadcast and cable TV, radio and the
internet.
"We are incredibly grateful to Kellogg for helping us to reach
millions of parents with this critically important information about the
early signs of autism," said Suzanne Wright, co-founder of Autism Speaks.
"Parents need to be aware of these 'red flags' and talk to their doctor as
soon as possible if they suspect a developmental delay. Early intervention
is our best weapon against autism."
"Kellogg has a long history of offering information on health and
wellness on product packaging. We're pleased to be able to share this
important information about autism with consumers," said Jose Alberto
Duenas, director, marketing Kellogg Company.
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Here is the Kellogg Company's Wiki that gives all of the products that Kellogg produces (I intend to boycott their products and will email the company and tell them why my family will not be buying their products any longer).
http://en.wikipedia.org/wiki/Kellogg_Company
I will be civil to the Kellogg company as I understand that they have been misinformed about autism. Evidently, they do not yet realize that Autistics have friends and family members that do not wish to buy products from companies that want to fund the annihilation of a select group, just because they are different.